Dear Lazy Brand Managers*...

... Nouveau is bloody well spelled Nouveau. It is NOT spelled Novo, Nuvo, Novu or any 'adorable' variation your tiny minds can come up with. And when you fling it headlong into a list of products named after various historical means of communication, it becomes VERY obvious that One Of These Things Is Not Like The Others.

Savvy?

*as opposed to hardworking and clever brand managers, who are NOT included in this note and for whose existence I am grateful.